Recently I was asked this question, “What do you think will be the latest trend of marketing?”. Without any hesitation, my answer to the question was Mobile Marketing.

If you own a cell phone, then you will know exactly what I mean. Imagine yourself leaving your credit card at home by accident. How long do you think it will take you to realize it? 2 hours? 3 hours? Now imagine you left your cell phone at home by mistake, how long will it take you before you realize that? My guess is probably within 15 minutes. My point is that people are so attached to their mobile devices. In fact, an analysis indicates that 60% of mobile phone owners carry their cell phones with them at all times even inside their home.

Mobile marketing will likely be popularized within the next several years because of its benefits as being a form of on-the-go marketing. On-the-go marketing means the message is pushed to the target market directly through a personalized channel. The advertising message can also be fully customized for individual relevancy which would enhance the perceived value of the marketing message.

The use of Mobile Marketing will extensively increase especially as the cell phones available in the marketplace are being upgraded with Internet connections and a variety of other features. The utilization of mobile marketing will increase in correlation with the increasing demand for mobile phones with on-the-go access to the Internet.

Sep 25th by admin