Digital marketing over Internet has evolved at such an alarming rate that universities should be concerned whether their marketing courses and textbook materials are up-to-date. Full Sail is a college located in Orlando, Florida which specializes in media arts. The college faculty have noticed an opportunity in combining media arts and e-marketing into their recently established Internet Marketing Bachelor program and Internet Marketing Master’s program.
Rather than offering a general e-marketing course similar to what other colleges and universities are currently offering, the broad study of e-marketing is broken down into specific topics. here are some of the courses available in the two programs that caught my attention:
Internet Marketing Bachelor Degree Program
- Digital Storytelling
- Email Marketing Principles
- Introduction to Mobile Advertising
- Pay-Per-Click Campaign Development
- Principles of Flash
- Viral Marketing
- Web Banner Advertising
Internet Marketing Master’s Degree Program
- Advanced Search Engine Optimization
- Business Storytelling and Brand Development
- Internet Marketing Campaign Development
- Web Design for Search Engine Optimization
