Do you drink coke because of their association with Santa Claus or you like their polar bear commercials? Or do you drink Pepsi because Britney Spears drink it, so it MUST be better? This is what happens when you have two world-class brands with similar product features. It all comes down to their brand advertising and brand perception. That’s probably how the Pepsi Taste Challenge started in the first place.

Just recently, Burger King released their Whopper Virgins campaign which brings their Whopper burger and McDonald’s Big Mac to countries where the residents never heard or tasted a burger before. The campaign was filmed and broadcasted on Burger King’s microsite as a short documentary.

Ever since the campaign was announced, it had brought up lots of controversial comments and I must say that I agree with some of them. he legitimacy of the entire taste challenge should be invalid. The idea of introducing a foreign food product to remote areas of the world would not justify the result of the test since their diet is accustomed to different type of foods compared to the average American. It doesn’t really matter who is the winner (watch for yourself to find out) of the taste challenge. If the majority of the participants from Greenland or Thailand prefer a particular burger more, it wouldn’t influence you to switch your burger preference.

Aside from the controversy of the campaign, the documentary was definitely an enjoyable watch. Despite who the winner of the challenge is, we all know that Burger King was the real winner for their bold advertising. From the campaign name (Whopper Virgins) to the microsite to the broadcast countdown to the short documentary, it has generated tremendous amount of free PR, and that of course is likely their main objective of the entire campaign.

Dec 10th by admin