It seems everybody today is talking about going green and being environmentally friendly. Add a “Green” to anything and it’s guaranteed to sell significantly better.

Now people are even concerned about green websites. The whole green website movement is all about making websites more energy-efficient. This includes getting rid of unnecessary coding and making your website load faster so that it reduces the carbon emission being generated from client and network servers. There exist services such as CO2Stats which measures the carbon footprint of your website and offers a “Green Certified Site” badge to be embedded onto your website – all for a monthly subscription cost of course.

Companies providing these kinds of green-audits are smart, but this service just doesn’t seem entirely necessary as a paid service with the exception of large web portals such as Amazon with large quantity of transactions taking place on their site each day. It will definitely be a great tool to have if it is being offered for free, but like I said earlier, paying to have this green badge displayed on your website seems more like a marketing gimmick than a corporate green policy. Aside from that, it would only benefit the Internet as a whole with a green movement to “tone down” a majority of those “bulky” websites out there on the web. With the increasingly popularity of Web 2.0 and the utilization of multimedia content on websites, web developers must come to an understanding of the trade-off between content quantity and website usability.

Jan 15th by admin