Face Recognition Vending Machines

Did you know that the Internet is used by 42% of consumers before purchasing a new car? Without a doubt, technology has quickly become central to our buying behaviours. You all probably heard or even used some of the emerging online websites such as Groupon that have shaped the way consumers are shopping, but what about offline – in the physical realm?

Well, here’s an example in Japan that you might find quite interesting. Companies in Japan are testing a face recognition vending machine. The concept is simple. Walk up to the vending machine, the computer scans your face, and then recommend drinks based on the customer’s age and gender. Does it work? Sales have tripled over regular machines.

It’s possible that sales have tripled since many people are eager to try out this new technology. If I came upon a face recognition vending machine, I would be excited to try it out regardless of whether I agree with the recommendations or not. More result is still needed to measure the accuracy of the recommendation and to gain a better understanding on the impact of the face recognition integration in influencing consumer purchases.

Since vending machines in Japan are just too cool, there will be more articles on it to come very soon.