Now people are even concerned about green websites. The whole green website movement is all about making websites more energy-efficient. This includes getting rid of unnecessary coding and making your website load faster so that it reduces the carbon emission being generated from client and network servers. There exist services such as CO2Stats which measures the carbon footprint of your website and offers a “Green Certified Site” badge to be embedded onto your website – all for a monthly subscription cost of course.

Companies providing these kinds of green-audits are smart, but this service just doesn’t seem entirely necessary as a paid service with the exception of large web portals such as Amazon with large quantity of transactions taking place on their site each day. It will definitely be a great tool to have if it is being offered for free, but like I said earlier, paying to have this green badge displayed on your website seems more like a marketing gimmick than a corporate green policy. Aside from that, it would only benefit the Internet as a whole with a green movement to “tone down” a majority of those “bulky” websites out there on the web. With the increasingly popularity of Web 2.0 and the utilization of multimedia content on websites, web developers must come to an understanding of the trade-off between content quantity and website usability.

This dilemma shouldn’t be so much focused on who is at fault, but rather Amazon and marketers should ponder on what changes can be made to prevent similar events from happening in the future.

Eliminating Amazon’s automated product recommendations is out of the question, but how can it be altered to accommodate to consumers wishing to purchase surprise gifts without having any negative affect on the system’s upsell ability?

I think customers should be given the ability to opt-in to opt-out of specific upselling opportunities. This means that consumers should be able to browse on an e-commerce website such as Amazon with full confidence that their browsing history will not have any affect on their future experience on that website. However, this “stealth” mode must be limited; otherwise, it would defeat the purpose of having the automated marketing data mining system which would result in millions of loss in revenue. One possibility is to offer the “stealth” mode only during holiday seasons. Another possibility is to delay the product recommendations during holiday seasons until the holiday is over. A more plausible idea would be to include a special button displaying the words “Holiday Shopping” on the e-commerce landing page. Clicking on this button prior to window-shopping on the Internet will disable the website from displaying any product recommendations. To ensure the usage of this button won’t be misused or overused, it will be available only during holiday seasons and each click will only allow a 30 minute timed session of stealth surfing. A warning message can appear 5 minutes before the session ends.

TV advertising is considered to be a traditional method of advertising that dates back to your parents and even your grandparents’ generation, but traditional is a sin for nerdy geniuses and geeky techs. The introduction of TiVo or what I like to call a “TV Genie” would grant any user unlimited magical wishes to skip your TV advertisements. Traditional TV advertisers took a hard blow from their loss of control over the TV advertising channel, but perhaps the anticipated introduction of 3D TV could save traditional marketers in an untraditional way.

First of all, here’s a brief description of how 3D TV works. 3D footages are simultaneously filmed using two cameras placed side-by-side, then the two images are merged together to be played on a TV. When wearing polarized glasses, each eye would see a different image which tricks the brain into perceiving the image in being 3D. There are also 3D-TV capable screens which are capable of displaying 3D images without the need of polarized glasses, but it is far from being affordable for poor bloggers like myself.

With 3D footages, targeted audience should be much more engaged than ever before. Just imagine the overflowing amount of TV advertising that you see today being changed into a 3D experience. The burger you see spinning on TV will immediately make you drive to the nearest drive-by.

Here’s what I think will be a new trend if 3D TV advertising ever becomes reality – 3D First Person Advertising. If 3D TV footage is really that enriched, then it can mimic a real-life situation. The next step would be to put the audience in the shoe of a protagonist in a TV commercial. For example, let’s look at a car commercial. Rather than showing a car that looks nice in a distance and can turn around corners smoothly, why not film the interior of the car while being driven to portray the audience as the actual car driver? If the advertising message is that the SUV is great for driving in snowy conditions, then display a snowy scenery in the windshield display.

Just recently, Burger King released their Whopper Virgins campaign which brings their Whopper burger and McDonald’s Big Mac to countries where the residents never heard or tasted a burger before. The campaign was filmed and broadcasted on Burger King’s microsite as a short documentary.

Ever since the campaign was announced, it had brought up lots of controversial comments and I must say that I agree with some of them. he legitimacy of the entire taste challenge should be invalid. The idea of introducing a foreign food product to remote areas of the world would not justify the result of the test since their diet is accustomed to different type of foods compared to the average American. It doesn’t really matter who is the winner (watch for yourself to find out) of the taste challenge. If the majority of the participants from Greenland or Thailand prefer a particular burger more, it wouldn’t influence you to switch your burger preference.

Aside from the controversy of the campaign, the documentary was definitely an enjoyable watch. Despite who the winner of the challenge is, we all know that Burger King was the real winner for their bold advertising. From the campaign name (Whopper Virgins) to the microsite to the broadcast countdown to the short documentary, it has generated tremendous amount of free PR, and that of course is likely their main objective of the entire campaign.

1. Visit Google Image and search for any term you wish.

   Or just click on this link http://images.google.ca/images?hl=en&q=monkey&btnG=Search+Images&gbv=2 to search for monkey images.

2. Copy and paste the code inside the brackets below into the URL and press enter.”javascript:R=0;S=0;T=0; x1=.1; y1=.05; x2=.25; y2=.24; x3=1.6; y3=.24;x4=300; y4=200; x5=300; y5=200; DI=document.images; DIL=DI.length;function A(){for(i=0; i”
3. Prepare to be amazed!

Here is the reality of the workplace in a nutshell. Information is growing at a much faster pace than ever, and computers are built with faster processors and storage drives are being expanded to accommodate to the increasing demand for more and more data. The importance of data is that it will be extracted into information, then analyzed to be knowledge, which will then be translated into some sort of actionable strategy to contribute to the company’s profits.

The problem is this. In any typical company, most of the employees have full access to the computer systems. This means that they have access not only to the information they need to do their work, but they also have access to other information that may not even be relevant to their job title. The use of simple and predictable passwords is another issue. This allows for insiders to exist within the company, who would steal company information for personal gains that will damage the company. This type of company theft is what I like to call corporate snitching. Just think of an insider trading scenario: an employee plays the role of a corporate snitch to gain access to unreleased financial information and sends it to his friend who will purchase or sell company shares depending on the gathered information.

It’s really not so hard to imagine why company theft or corporate snitching happens in the workplace. Companies are too busy worrying about securities preventing outsiders to access their information that they fully neglect the possibly of their own internal staff of being a corporate snitch.

Information Technology in the corporate world has long been associated with maintenance and repairing so that businesses can experience seamless technical operation with their internal technical infrastructure. For example, if an internal server experiences technical malfunction, it is up to the IT department or outsourced third-party IT individuals to fix the problem in as little time as possible. The consideration of IT as business support will always remain, but there is an increasing trend towards IT in playing a much larger role within the business.

Rather than putting IT to use only when a problem occurs, businesses gradually understand that IT can be viewed as a proactive investment. For example, if a company decides to switch from standard telephone lines to VoIP phones, this is an IT investment which can be financially measured in terms of long-term saving and attainable efficiency. Technology can play a huge role in a company, even to the point which IT investments can guide the company towards new or strategically adjusted directions to achieve even greater ROI.